Restaurant Virtual Brands Platform

B2B SaaS

It helps hundreds of US restaurants launch delivery-only brands built from ingredients they already stock, and revenue grew 57% over the past year.

Ask $3.6M · Profit $666K · 5.4x · Acquire.com

Oct 29

Label: Worth Studying
Reason: Large, 5 years old and growing fast, but last month's profit was under half the monthly average with no explanation, and 5.4x is steep.

Growing 57% a year, with $2.6M in recurring subscription revenue and churn of 5-10% that the seller describes as stable.
251-500 partner restaurant locations; because brands use ingredients kitchens already carry, a restaurant can add one without buying new stock, using kitchen capacity that would otherwise sit idle.
Bootstrapped since December 2020 with no outside investors to satisfy, and the listing shows 28 buyers in active conversations.

Last month brought $226.7K of revenue but only $25.9K of profit, an 11% margin against 24% for the year, and the listing does not say why.
The seller concedes the 5.4x multiple sits above typical small-business pricing.
The tool stack (Salesforce, Dialpad, Intercom, Zapier) and a 2-20 person team suggest a sales-led operation that depends on people more than code.
Named rivals include Future Foods, Nextbite, C3 and Franklin Junction, all chasing the same restaurant partners.

An operator with restaurant-tech sales experience who can manage a team and fund a $3.6M purchase.

What pulled last month's profit down to $25.9K: a one-off cost, new hires or lost partners?
Do restaurants pay a flat fee per location, or does part of the revenue come from a share of delivery orders?
Which partner relationships and sales duties rest with the seller personally?

Pitch the platform to hotel and stadium kitchens that sit idle outside meal or event hours.
Partner with foodservice distributors such as Sysco or US Foods, whose restaurant customers already stock the ingredients the brands rely on.

Oct 29Added to Acumen Wire