B2B SaaSNov 4
Review-Request Software for Local Businesses
Local businesses use it to send automated, multi-step messages asking their customers for online reviews, aiming to lift their standing in local search.
- Ask
- $149K
- Profit
- $26.5K
- Multiple
- 5.6x
- Ask
- $149K
- Revenue
- $47.6K
- Profit
- $26.5K
- Margin
- 56%
- Multiple
- 5.6x
- Age
- 1 yr (Jan 2025)
How it rates
ValuationHigh
Other B2B software businesses we've tracked mostly ask 2.3–5.4x profit, or 1.9–4.6x adjusted for its short history or recent decline; this one asks 5.6x.
Durability
Launched in January 2025, with only 10 to 50 customers and churn above 10%.
Hands-off—
Owner hours and staff aren't stated.
Why it's interesting
- Last month brought about $5K of revenue and $2.8K of profit, and the seller reports 45% annual growth and $53.6K of annual recurring revenue.
- The core product is built and working: automated multi-step review-request campaigns and a dashboard, on Ruby on Rails with Cloudflare.
What to watch
- Only 10-50 customers with churn of 10%+, so losing a few accounts could cut profit sharply.
- At about 5.6 times profit (the seller frames it as 2.8x recurring revenue), the price is high for a business under 2 years old with no acquisition channel disclosed.
- The seller names NiceJob as a rival, and review-request tools are likely a crowded category with better-funded competitors.
Ask the seller
- Where do new customers come from today, and what does it cost to win each one?
- Are any customers agencies reselling the tool to their own clients, and how much revenue do they account for?
- What monthly price do most customers pay, and how many cancelled in the last six months?
Growth plays
- Offer a white-label version to local SEO and web-design agencies, which could resell it to their clients under their own brand.
- Build integrations with job and payment tools that local service firms already use, such as Jobber, Housecall Pro or Square, so a review request goes out automatically after each completed job.
Nov 4Added to Acumen Wire