Mobile appNov 4
Second Phone Number and eSIM App
About 2 million people a month use its app for second phone numbers and mobile data plans. Revenue has fallen by about a quarter since 2025.
- Ask
- $3M
- Profit
- $1.06M
- Multiple
- 2.8x
- Ask
- $3M
- Revenue
- $3.33M
- Profit
- $1.06M
- Margin
- 32%
- Multiple
- 2.8x
- Age
- n/d
How it rates
ValuationFair
Other mobile apps we've tracked mostly ask 2.7–5.0x profit, or 2.3–5.1x adjusted for its short history or recent decline and its size; this one asks 2.8x.
Durability
Revenue fell about a quarter and profit over a third since 2025, after a compliance-driven reset.
Hands-off
A full-time team covers product, engineering, QA and support; the owner's role and hours aren't stated.
Why it's interesting
- Large, established user base: 15M+ lifetime installs, about 7,000 new installs a day and 200,000+ reviews averaging about 4.6 stars.
- Two revenue streams: about 12,000 paid subscribers plus one-off purchases, with 2,000-2,500 numbers and 200+ eSIMs sold a day, covering numbers in 100+ countries and data plans in 200+.
- A full-time team handles product, engineering, QA and support, telecom supply runs through several providers, and transition support is offered subject to agreement.
What to watch
- Revenue fell from $4.57M in 2025 to $3.33M over the last 12 months, and net profit from $1.69M to $1.06M; the listing doesn't show whether the decline has stopped.
- Regulatory and compliance changes have already prompted a deliberate reset away from some legacy commercial traffic, and phone numbers and eSIMs likely carry ongoing carrier, regulatory and abuse exposure.
- The figures don't fully line up: revenue appears as both $3.3M and $3.2M, and a $1.65M profit figure assumes no team, an add-back a buyer who keeps the staff wouldn't get.
- The price has been cut but the previous ask isn't shown, and ad spend is undisclosed even though acquisition is partly paid.
Ask the seller
- What were revenue and profit for each month of 2026, and has the decline levelled off?
- Which regulatory and compliance changes prompted the reset, and which customers or traffic were dropped as a result?
- Are the telecom and eSIM supplier contracts transferable, and what share of supply comes from the largest provider?
Growth plays
- Offer the eSIM data plans at checkout through airline, online travel agency or travel-insurance partners, where buyers are already planning a trip abroad.
- Bundle a local second number with an eSIM data plan as a single travel package inside the app, selling both products to each traveller at once.
Nov 4Added to Acumen Wire