Self-Serve Mobile App Builder
B2B SaaSBusinesses use this self-serve tool to build their own iOS and Android apps; two staff now run it, down from about 50 last year.
Ask $4M · Profit $736K · 5.4x · Acquire.com
Oct 30
- Ask
- $4M
- Revenue
- $1.04M
- Profit
- $736K
- Margin
- 71%
- Multiple
- 5.4x
- Age
- 6 yrs (Jan 2020)
- Label
- Worth Studying
- Reason
- Large and very profitable, but the margin rests on recast figures after the 2025 staff cuts, and churn runs above 10%.
Why it's interesting
- A 71% margin on $1.04M revenue, with listed annual growth of 25%; last month brought $83K revenue and $69K profit, and the seller expects $1.1-1.2M for 2026.
- No paid ads: customers arrive through search, organic traffic and referrals, and 1,000-5,000 customers means no single account likely dominates.
- Costs are spelled out: software and hosting capped near $120K a year, team about $80K plus a $50K profit-linked bonus for the COO.
- Integrations with Shopify, WooCommerce and WordPress, and over $5.5M of lifetime revenue, suggest a mature product.
What to watch
- The team went from about 50 people to a COO plus one in 2025 and the profit is recast, so this margin has little track record, and there is little capacity left to build product.
- Churn is listed as '10%+' with no period; if monthly, much of the customer base must be replaced each year from organic channels alone.
- Competitors include Buildfire, GoodBarber and Adalo, and the AI features are only due in Q4 2026 in a fast-moving category.
- At 5.4x profit and 3.8x revenue, the price assumes the lean margin holds; the listing says money was invested from 2018 though the business dates from 2020.
Who it fits
A SaaS operator with product and search marketing experience and access to about $4M, ready to rely on a two-person team or rebuild development.
Ask the seller
- Is the 10%+ churn monthly or annual, and how have customer counts moved since the 2025 cuts?
- Which product, support and sales roles did the departed staff fill, and who covers them now?
- Will the COO stay after the sale, and on what terms beyond the profit-linked bonus?
Growth plays
- Build out the agency side with a white-label plan for web agencies that already make Shopify and WordPress sites, so they resell native apps under their own brand.
- Release the planned AI features as a paid upgrade tier to the existing 1,000-5,000 customers rather than folding them into current plans.
Oct 30Added to Acumen Wire