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A founder-run Shopify app that lets merchants run multiple Facebook pixels and track conversions, used by several hundred stores. Revenue is shrinking about 10% a year.

Ask $220K · Profit $61K · 3.6x · Acquire.com

Nov 3
Ask
$220K
Revenue
$66K
Profit
$61K
Margin
92%
Multiple
3.6x
Age
4 yrs (Jan 2022)
Label
Small Growth Play
Reason
A finished app earning a 92% margin, where better marketing could turn shrinking sales back to growth.

Ask the seller

  1. What is behind the 10% yearly decline: cancellations, fewer new installs, or lost ground to Triple Whale and Wetracked?
  2. How exposed is the app to Meta pixel and Conversions API changes, and how did past Meta or Shopify updates affect it?
  3. Where do new installs come from today: App Store search, reviews, content or paid ads?

Short entry: the listing gives figures only.

Nov 3Added to Acumen Wire
View at Acquire.com ↗

Acumen Wire labels

Every business here gets one label: the reason it made the list. Listings that fit none are left out.

Solid Business, Fair Price
Established (5+ years), profitable (20%+ margin), steady, and fairly priced. A serious candidate to buy.
Solid Business, High Price
Meets the same quality bar, but the asking price is hard to justify.
Worth Studying
An interesting model or growth story, or a larger business that doesn't meet the Solid bar. Better to learn from than to buy.
Small Growth Play
A small working business ($25K+ revenue, $10K+ profit) that a skilled marketer could grow.