Sleep and Focus Sounds iOS App
Mobile appThis iPhone app sells subscriptions to binaural beats and guided meditations for sleep and focus, and the seller spends about four hours a week on it.
Ask $301K · Profit $151K · 2.0x · Empire Flippers
Oct 29
- Ask
- $301K
- Revenue
- $272K
- Profit
- $151K
- Margin
- 56%
- Multiple
- 2.0x
- Age
- 1 yr (Jun 2025)
- Label
- Worth Studying
- Reason
- Quick to earn a 56% margin with almost no owner time, but at 16 months old it is too young to judge as a purchase.
Why it's interesting
- Very lean: no employees, creators paid on performance or commission and expected to stay, the seller working about 4 hours a week, and 90 days of transition support.
- About 3,000+ active subscribers on mostly monthly and yearly plans, with revenue checkable in the App Store dashboard and churn and lifetime value in RevenueCat.
- Growth has come from influencers, creator content, organic social and App Store discovery; paid ads have only been tested lightly.
What to watch
- Only 16 months of revenue: yearly plans sold in the first months are only now coming up for renewal, so renewal rates are barely tested.
- If yearly subscriptions are counted when paid rather than spread over the year, the last 12 months' profit may overstate the ongoing level.
- iOS only, in a crowded sleep and meditation category, with Apple controlling both distribution and billing.
Who it fits
A solo app owner comfortable with creator marketing and App Store optimisation who has a few hours a week to spare.
Ask the seller
- Is yearly subscription revenue booked when paid or spread across the term in the P&L?
- What does RevenueCat show for monthly churn and trial-to-paid conversion?
- What did the light paid-ad tests cost per new subscriber, and why weren't they scaled?
Growth plays
- Run Apple Search Ads on high-intent keywords such as 'binaural beats', 'white noise' and 'sleep sounds', since paid acquisition is largely untested.
- Add Apple Health sleep logging and Apple Watch sleep-timer controls, features that fit a sleep-sound library and can lift App Store ranking.
Oct 29Added to Acumen Wire