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Courses & coachingNov 12

Software Engineering Education Site with Paid Courses and YouTube Channel

Started in 2016, this developer education site sells courses and display ads and turns its articles into YouTube videos. One seller presents both the videos and the courses.

Ask
$83.6K
Profit
$46.5K
Multiple
1.8x
Ask
$83.6K
Revenue
$51K
Profit
$46.5K
Margin
91%
Multiple
1.8x
Age
~10 yrs (2016)

How it rates

ValuationFair

Similar course and coaching businesses we've tracked mostly ask 2.0–3.2x profit, or 1.7–2.7x adjusted for its higher risk; this one asks 1.8x.

Durability

Nearly 10 years old but bringing in about $51,000 a year, and a departing owner fronts the videos and courses.

Hands-off

The listing claims 2 hours a week, but new courses and videos need a presenter.

Why it's interesting

  • Profit is about 91% of revenue, and Empire Flippers says it verified the revenue and traffic and reviewed the expenses.
  • Comes with a YouTube channel of 16,600 subscribers, an email list of 17,000 and a Patreon page, as well as the site and its search traffic.
  • Some courses are made by freelancers paid a share of course sales, so part of the content production doesn't need the owner.
  • Earning since March 2017, and the seller offers up to 3 months of transition support.

What to watch

  • One of the owners appears in the YouTube videos and the courses. Since the sellers are leaving, new videos and courses would need a new presenter.
  • Revenue rises with new course launches, especially around Black Friday, so sales likely depend on launching new courses regularly.
  • The listing doesn't say how revenue splits between courses and display ads, whether it is growing or falling, or which months the yearly figures cover.
  • At 1.8 times profit, the price is below the usual range for course businesses, which fits the presenter risk and the small revenue for a site this old.

Ask the seller

  1. How do revenue and profit split between course sales and display ads, and how have both changed each year since 2022?
  2. Will the owner who presents the videos and courses keep any role, and how much of course revenue comes from courses they present?
  3. How many freelance course creators are active, what share of sales do they get, and are those terms written down?

Growth plays

  • Sell team or company licences for the courses to engineering managers who train junior developers.
  • Bundle the course catalogue into a membership on the existing Patreon page, so income doesn't depend on launch spikes.
  • Recruit a freelance instructor to present new YouTube videos on a revenue share, the way course creation already works.
Nov 12Added to Acumen Wire
View at Empire Flippers ↗

How we rate

Every business gets three ratings, each with a one-line reason. They describe the business; they don't decide whether it's listed.

FairHighLow ⚑Valuation
The asking price compared with similar listings we've tracked, adjusted for the business's record and size. Low means cheaper than most similar listings: ask why before anything else.
Durability
Whether the profit is likely to last. Three dots usually take 5+ years (never under 3), steady or growing sales, and no reliance on one platform, one traffic source or paid ads alone.
Hands-off
How little of the owner's own time the business needs. Three dots: under about 10 hours a week, or a team runs the day-to-day.

A dash means the listing doesn't say. Businesses listed before we started rating, in early November 2026, show no ratings.