Acumen Wire
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Ecommerce brandNov 14

Sports and Fitness Product Brand Sold Online

A Florida sports and fitness brand sold online, whose founder says it has outgrown his skills. Its profit comes only from an owner-reported margin of about 20%.

Ask
$750K
Profit
$108K
Multiple
6.9x
Ask
$750K
Revenue
$540K
Profit
$108K
Margin
20%
Multiple
6.9x
Age
n/d

How it rates

ValuationHigh

Similar ecommerce brands we've tracked mostly ask 1.4–3.4x profit; this one asks 6.9x.

Durability

Revenue is solid, but the listing gives no age, sales channels or trend, and the owner runs it.

Hands-off

The founder operates it, and the listing describes no staff, contractors or weekly hours.

Ask the seller

  1. What do the profit and loss statements for the last three years show as profit after paying the owner?
  2. How do sales split between your own site, Amazon and other channels, and how much goes to ads each month?
  3. When was the brand started, and how has revenue changed year to year?

Short entry: the listing gives figures only.

Nov 14Added to Acumen Wire
Listed by Acquire Weekly

How we rate

Every business gets three ratings, each with a one-line reason. They describe the business; they don't decide whether it's listed.

FairHighLow ⚑Valuation
The asking price compared with similar listings we've tracked, adjusted for the business's record and size. Low means cheaper than most similar listings: ask why before anything else.
Durability
Whether the profit is likely to last. Three dots usually take 5+ years (never under 3), steady or growing sales, and no reliance on one platform, one traffic source or paid ads alone.
Hands-off
How little of the owner's own time the business needs. Three dots: under about 10 hours a week, or a team runs the day-to-day.

A dash means the listing doesn't say. Businesses listed before we started rating, in early November 2026, show no ratings.