Ecommerce brandNov 10
Subscription Liver-Health Supplement Brand for Adults Who Drink
A liver supplement for drinkers, backed by a 12-week study, now earns over half its revenue from subscription renewals. Revenue has roughly halved since ad spend was cut.
- Ask
- $2.3M
- Profit
- $197K
- Multiple
- 11.7x
- Ask
- $2.3M
- Revenue
- $3.54M
- Profit
- $197K
- Margin
- 6%
- Multiple
- 11.7x
- Age
- 1 yr (2025)
How it rates
ValuationHigh
Similar ecommerce brands we've tracked mostly ask 1.4–3.2x profit, or 1.2–2.8x adjusted for its higher risk; this one asks 11.7x.
Durability
Founded in 2025 and reliant on paid ads, with last month's $160K revenue about half its monthly average.
Hands-off
Manufacturing and fulfilment are outsourced, but a small team has to run the business and restart paid acquisition.
Why it's interesting
- 2,659 active subscriptions bring in about $107K a month ($83.9K through Loop on Shopify, $23.6K through Amazon Subscribe & Save). Renewal rates are 49% on 6-month plans and 57% on 3-month plans.
- An independent research company ran a completed 12-week pre/post study of the finished formula. The brand also holds exclusive rights to a patented ingredient and a 4.8-star rating across 773+ reviews.
- Under an exclusive on-demand agreement the manufacturer produces stock as needed, so only about $31K of inventory is on hand. The listing reports an 81% gross margin.
- The founders will support the transition, and the seller is open to cash plus an earnout or a seller note.
What to watch
- Revenue is falling: last month brought in $160K and lost $414, against an average of about $295K a month over the last 12 months.
- Growth likely relied on Meta ads: acquisition costs there rose in 2026 and the founders cut unprofitable spending, so new-customer flow looks largely paused.
- The headline $431K adjusted figure covers a different period (to June 2026). It adds back $174.6K of one-off costs and excludes management pay. Net profit to September was $196.7K.
- At about 11.7 times net profit, the price is far above the 1.4–3.2x range for ecommerce brands. Even on the adjusted figure it is about 5.3x.
- The 180% growth figure is measured against a partial first year, not a full one.
Ask the seller
- What were revenue, ad spend and profit for each month of 2026?
- How many active subscriptions were there 6 and 12 months ago, and what is monthly churn now?
- What makes up the $174.6K of add-backs, and what would replacing the founders' management cost a buyer?
Growth plays
- Offer the 1,000+ recommending clinicians a practitioner wholesale or referral program, building on the first direct clinic order from October 2026.
- Sell the at-home liver blood test kit as an entry offer, with a retest timed to lead into a prepaid 6-month plan.
- Run Klaviyo email and SMS sequences that use the study results to move the 11,500+ one-time buyers onto subscriptions.
Nov 10Added to Acumen Wire