Three-Brand Ecommerce Portfolio
Ecommerce brandThree small online brands selling creator gear, wellness and beauty products share one store setup and shipping partner, and need only a few hours of the owner's week.
Ask $750K · Profit $231K · 3.3x · Acquire.com
Oct 29
- Ask
- $750K
- Revenue
- $376K
- Profit
- $231K
- Margin
- 61%
- Multiple
- 3.3x
- Age
- 4 yrs (Nov 2021)
- Label
- Worth Studying
- Reason
- A 61% margin, but sales have been flat for a year and it is a month short of 5 years old.
Why it's interesting
- No brand earns more than 45% of profit, and 21 products sell to 1,000-5,000 customers, so the risk is spread.
- The owner works 2-3 hours a week; a fulfilment partner ships worldwide and holds the included inventory.
- A year of coaching from the owner comes with the sale.
What to watch
- Growth is 0%. Ad and creative spending has been kept low since mid 2025, which likely inflates the 61% margin and may explain the stall.
- Paid ads run on only one of the three brands, so the others rely on unstated sources of traffic.
- Products are made in China and the included inventory is worth only about $3K, leaving little buffer against tariff or supplier delays.
Who it fits
An ecommerce marketer comfortable testing Meta ads and creative, with about $750K to invest and a few hours a week to start.
Ask the seller
- What did revenue and profit look like before ad spending was cut in mid 2025?
- When did each brand launch, and how is revenue split among the three?
- What are the terms with the fulfilment partner and the Chinese factories, and do they pass to a buyer?
Growth plays
- Test Meta ads on the two brands that run none, starting from the ad creative already running on the third.
- Cross-sell between the wellness and beauty customer lists through the existing Klaviyo account.
Oct 29Added to Acumen Wire