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UK Electrolyte Drink Mix Brand

DTC subscription + Amazon

Vegan and keto electrolyte sachets sell through a starter-kit-to-subscription funnel across the UK and 27 EU countries. Its advisor quotes two different asking prices.

Ask $2.3M · Profit $739K · 3.1x · Acquire Weekly

Worth StudyingOct 24
Ask
$2.3M
Revenue
$2.81M
Profit
$739K
Margin
26%
Multiple
3.1x
Age
~2 yrs (2024)
Label
Worth Studying
Reason
Well above small size and profitable, but launched in 2024, with figures still reported only by its advisor.

Why it's interesting

  • Subscription DTC with a starter-kit funnel, plus Amazon, shipping to the UK and 27 EU countries.
  • EBITDA of about $739K on $2.81M revenue (26%), advisor-reported and converted from GBP.
  • Single-serve vegan and keto sachets are a consumable with natural reorder cycles.

What to watch

  • The ask is unconfirmed: $2.3M on the advisor's public listing and $3.0M on its deal sheet.
  • Launched in 2024; the figures are advisor-reported with the monthly P&L pending, and the period is not stated.
  • UK and EU health-claims compliance needs review before current marketing claims can be relied on.

Who it fits

A UK- or EU-based consumer brand operator with subscription retention skills.

Ask the seller

  1. What share of starter-kit buyers convert to a paid subscription, and how long do they stay?
  2. Which asking price applies, $2.3M or $3.0M, and what does each include?
  3. Have the hydration and electrolyte claims been reviewed against UK and EU rules?
Oct 24Added to Acumen Wire
Listed by Acquire Weekly