Amazon brandNov 10
UK Sports Nutrition Supplement Brand Selling on Amazon and TikTok Shop
A UK sports nutrition brand sells 89 supplements and gummies through Amazon, TikTok Shop, its own site, eBay and Temu, and a 3PL handles most storage and shipping.
- Ask
- $958K
- Profit
- $319K
- Multiple
- 3.0x
- Ask
- $958K
- Revenue
- $1.62M
- Profit
- $319K
- Margin
- 20%
- Multiple
- 3.0x
- Age
- 4 yrs (2022)
How it rates
ValuationFair
Similar Amazon brands we've tracked mostly ask 2.1–3.1x profit; this one asks 3.0x.
Durability
4 years old and selling on 5 channels, but sales are mostly UK and no growth figures are shown.
Hands-off
The owner works about 30 hours a week on stock, suppliers and marketing, with a brand manager helping.
Why it's interesting
- Sales are spread across five channels: TikTok Shop about 30%, and WooCommerce, eBay and Temu about 10% each, with Amazon making up the rest.
- 89 SKUs from five suppliers in the UK and overseas, shipped straight to a UK 3PL that runs storage, fulfilment and order routing.
- 4.2-star average across 1,743 customer reviews, and the brand holds a UK trademark and Amazon Brand Registry.
- A Brand Development Manager already handles product development and marketing; the seller offers 30 days of support, with 60 to 90 more available.
What to watch
- The channel split doesn't add up: the listing calls Amazon the majority, but the other channels' stated shares total 60%, which would leave Amazon at about 40%.
- Most revenue appears to come from one country: 75% of Amazon sales are on Amazon UK, and the US is described as largely untapped.
- Profit is about 20% of revenue, so a rise in Amazon or TikTok ad costs or fees would cut into it quickly; the broker names Amazon ad pricing as the main risk.
- Inventory is not included in the price, and a quick Seller Central transfer needs a UK legal entity, or the deal can be reversed if the account can't be unlocked.
- At about 3.0 times profit the price sits near the top of what Amazon brands usually ask.
Ask the seller
- What share of revenue and profit came from each channel in the last 12 months, and how has that changed since 2023?
- What were monthly revenue and profit over the last 24 months, and how much of revenue comes from repeat customers or subscriptions?
- What is the inventory value expected at closing, and how much do the top 10 SKUs and the largest supplier account for?
Growth plays
- Launch the top-selling SKUs on Amazon US and TikTok Shop US, which the listing says are largely untapped, using the existing suppliers.
- Push Amazon Subscribe & Save and website subscriptions on repeat-use products such as gummies and daily supplements.
- Test Amazon Sponsored Products on the best-reviewed SKUs, since Amazon advertising has been minimal so far.
Nov 10Added to Acumen Wire