UK Women's Supplement Subscription Brand
Ecommerce brandThis UK women's supplement brand sells mainly by subscription, and a network of content creators brings in about 800 new subscribers a month.
Ask $257K · Profit $147K · 1.8x · Empire Flippers
Oct 29
- Ask
- $257K
- Revenue
- $1.44M
- Profit
- $147K
- Margin
- 10%
- Multiple
- 1.8x
- Age
- 1 yr (Mar 2025)
- Label
- Worth Studying
- Reason
- Large, profitable and growing fast, but under 2 years old and keeping only 10% of revenue as profit.
Why it's interesting
- Subscription-first: about 3,000 active subscribers, with roughly 800 new sign-ups a month across 6 SKUs.
- A creator network drives acquisition; the brand started on TikTok Shop, added Shopify in Sep 2025 and Amazon in Jan 2026, so it already sells on three channels.
- Trademarked and Amazon Brand Registered, with an Amazon freelancer, a VA and a full-time video editor (all in the Philippines) already working on it.
What to watch
- A 10% margin on $1.44M of revenue leaves little room for error. The P&L includes a hypothetical cost to replace the seller's ~40 hours a week, so an owner-operator keeps more but must work those hours.
- Adding about 800 subscribers a month yet holding only about 3,000 active suggests either heavy churn or growth that is very recent; churn is not disclosed.
- Only 19 months of history, built mostly on TikTok Shop and outside creators; a platform policy change or losing key creators would likely hit acquisition hard.
- Sales are mainly in the UK and the buyer needs a UK VAT number; inventory is normally not included, so stock is an extra cost on top of the ask.
Who it fits
A full-time ecommerce operator with creator-marketing experience, a UK VAT registration and cash for inventory beyond the asking price.
Ask the seller
- What is monthly subscriber churn, and how many of the earliest subscribers are still active?
- How was revenue split between TikTok Shop, Shopify and Amazon over the last three months?
- How are creators paid, and are any tied to the brand by contracts that pass to a new owner?
Growth plays
- Use Amazon Subscribe & Save for the US test: the brand is already Brand Registered, and supplement subscriptions suit Amazon's repeat-order program.
- Offer creators a recurring commission on Shopify subscriptions they refer, moving repeat orders off TikTok Shop fees and toward a fatter margin.
Oct 29Added to Acumen Wire