US-Made Supplement Amazon Brand

Amazon brand

Founded in 2016, this supplement brand went viral on TikTok Shop, then fell below its earlier sales once the owners turned to other brands.

Ask $4.95M · Profit $1.7M · 2.9x · Quiet Light

Nov 2

Label: Worth Studying
Reason: A 10-year-old, well-reviewed brand that is solidly profitable at 2.9x, but shrinking sales make it a turnaround to learn from rather than a steady purchase.

The hero product has 43,000+ reviews, ranks #6 in its category and #1 on several Spanish-language searches; the range has 60K+ reviews in all.
About a third of orders on the top three products come through Subscribe & Save, giving a base of repeat revenue.
Made in US FDA-registered, GMP-certified facilities, with two or three vendors behind each hero product.
The TikTok Shop selling method, creator contact list and Fulfilled by TikTok account are still set up; at its peak, TikTok alone brought in $435K in one month.

Revenue rose from $7.9M in 2023 to $12.6M in 2025, then fell below the pre-TikTok baseline; the listing does not say what period the $8.32M covers, so the current pace may be lower.
Profit is about 20% of revenue despite an 80% gross margin, so ads, fees or overhead absorb most of the gross profit.
Not eligible for SBA financing because the tax returns are Canadian, and inventory is added on top of the $4.95M ask.
About 81% of sales run through Amazon, and supplement ingredients and claims likely draw regulatory scrutiny.

A well-funded Amazon and TikTok Shop operator who can close without SBA debt and rebuild a creator program.

What were revenue and earnings in each of the last six months, and what period do the $8.32M and $1.70M cover?
Why did TikTok creators stop posting, and would the same creators return on the old commission terms?
What inventory value will be added to the price, and how many months of stock does it cover?

Restart the TikTok Shop affiliate program through the creator contacts already on file, aimed at the 86% female customer base.
Build Spanish-language Amazon listings and creator content, since the hero product already ranks #1 on several Spanish search terms.

Nov 2Added to Acumen Wire