Amazon brandNov 5
UV-Protection Sun Umbrella Brand
Its certified sun umbrellas carry a melanoma foundation seal and qualify for health-savings spending. Profit more than tripled last year, so its record at this level is short.
- Ask
- $689K
- Profit
- $223K
- Multiple
- 3.1x
- Ask
- $689K
- Revenue
- $990K
- Profit
- $223K
- Margin
- 23%
- Multiple
- 3.1x
- Age
- 20 yrs
How it rates
ValuationHigh
Other Amazon brands we've tracked mostly ask 2.2–2.9x profit; this one asks 3.1x.
Durability
20 years old and growing fast, but most sales still go through Amazon.
Hands-off
Owners each work about 20 hours a week in season, with no employees; outsourcing it all costs about $47,600.
Why it's interesting
- Revenue rose 63.5% in the last 12 months, which the seller credits to search work that lifted the brand's visibility in AI-assistant answers from 5% to 54% of tracked prompts.
- The Shopify store brings 18% of revenue, with larger orders than Amazon (about $83 against $53) and repeat buying of up to 40%.
- The product claims are backed by an AATCC UV-test certification, the Melanoma International Foundation seal, health-savings eligibility through Truemed and trademarks in the US, China, Japan and the EU; about 3,000 Amazon reviews average 4.6–4.7 stars.
- There are no employees and the processes are documented; the seller puts the cost of outsourcing all the work at about $47,600 a year and offers 30 days' training plus ongoing consulting.
What to watch
- The stated 251% profit rise implies profit of only about $64K a year earlier, so the price rests mostly on one strong year, and inventory is charged on top.
- The patented UV coating is exclusive to the long-time supplier rather than owned by the brand; losing that supplier would likely mean losing the product's main claim.
- It sells one seasonal product category, and owners each work about 20 hours a week in season; with more than one owner, the in-season workload a buyer inherits is likely 40 hours or more.
Ask the seller
- What were revenue, profit and Amazon ad spend in each of the last three years?
- Will the buyer get a written, long-term right to buy umbrellas made with the supplier's patented coating?
- How many owners are there, and how much work does the business need out of season?
Growth plays
- Build the dermatologist referral program the seller names but never set up, giving clinics codes or samples for patients told to avoid the sun.
- Sell the new heat-safety umbrellas in bulk to HVAC contractors, pitching workplace heat-safety rules to firms that equip whole crews.
- Open the Amazon Australia and UK storefronts the seller names; Australia's summer falls in the US off-season and would smooth the sales year.
Nov 5Added to Acumen Wire