Courses & coachingNov 11
Virtual Assistant Training and AI Certification Courses with Memberships
Founded in 2017, it trains virtual assistants and other freelancers to win clients, selling courses, memberships and a newer AI training program to 140,000 email subscribers.
- Ask
- $1M
- Profit
- $374K
- Multiple
- 2.7x
- Ask
- $1M
- Revenue
- $1.26M
- Profit
- $374K
- Margin
- 30%
- Multiple
- 2.7x
- Age
- ~9 yrs (2017)
How it rates
ValuationFair
Similar course and coaching businesses we've tracked mostly ask 2.0–3.3x profit; this one asks 2.7x.
Durability
About 9 years old with recurring memberships and several sales channels, but no revenue trend or founder role is given.
Hands-off
Contractors and documented playbooks support remote operations, but coaching, cohorts and launches likely need an expert lead.
Why it's interesting
- Over 140,000 email subscribers plus social communities, YouTube and partner promotions bring in buyers, alongside paid ads.
- Monthly and annual memberships add recurring revenue on top of one-off course sales.
- Products step customers up from beginner courses to membership and a higher-priced AI implementation program.
- Sales run through an evergreen funnel and scheduled launches with no sales calls, and procedures are documented.
What to watch
- Profit is about 30% of revenue, which suggests heavy spending on ads, contractors or launch costs.
- The listing gives no revenue history, member count or churn, so it can't be told whether the business is growing or shrinking.
- Coaching, webinars and cohort training in a brand like this often centre on the founder, and the listing doesn't say who teaches.
- AI tools are changing the virtual assistant work this business trains people for; the AI program is newer and its share of revenue isn't given.
Ask the seller
- Is the founder the public face who teaches the courses, coaching and webinars, and how many hours a week do they work?
- What were revenue and profit in each year since 2020, and how much of the last 12 months came from memberships versus launches?
- How many active members are there, what is monthly churn, and what share of sales comes from paid ads?
Growth plays
- Package the AI implementation program as team training for virtual assistant agencies and staffing firms that place VAs.
- Sell sponsorships in emails to the 140,000 subscribers to tools freelancers use, such as invoicing, scheduling and project-management software.
- Build an evergreen funnel for the AI program so it sells between launches, as the core courses already do.
Nov 11Added to Acumen Wire