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Wide-Fit Compression Sock Brand

Shopify DTC brand

Compression socks cut for women with wider calves reached $18.7M a year in sales within two years.

Ask $14.9M · Profit $3.72M · 4.0x · Acquire Weekly

Worth StudyingOct 24
Ask
$14.9M
Revenue
$18.7M
Profit
$3.72M
Margin
20%
Multiple
4.0x
Age
~2 yrs (2024)
Label
Worth Studying
Reason
A fast growth story at real scale, but just 2 years old with a margin a hair under 20%.

Why it's interesting

  • TTM net revenue $18.7M and EBITDA $3.72M after $8.9M of ad spend, with H1 2026 net sales up 202% year over year.
  • Acquire Weekly says its team rebuilt the trailing numbers from the seller's monthly P&L and they tie exactly.
  • A clearly defined customer: women with wider calves, at $24–$34 a pair for 15–20 mmHg graduated compression.

What to watch

  • Ad spend runs 47% of revenue with about 80% on Meta, so profit depends on one ad platform's costs.
  • Monthly sales have held at $1.8M–$2.0M since March, so the 202% growth rate is already in the past.
  • Founded 2024 and DTC-only, with no cohort or repeat-purchase data provided.

Who it fits

A performance-marketing team with capital for a $14.9M deal and the ability to diversify beyond Meta.

Ask the seller

  1. What caused sales to level off in March: rising ad costs, audience saturation or supply?
  2. Which non-Meta channels have been tested, and at what cost per order?
  3. How much of the $8.9M ad spend is creative production versus media, and who makes the ads?

Growth plays

  • Pursue HSA/FSA eligibility for the graduated compression line so customers can pay with pre-tax health funds.
  • Sell through plus-size apparel retailers and marketplaces whose shoppers already struggle to find wide-calf sizing.
Oct 24Added to Acumen Wire
Listed by Acquire Weekly