2025.02.07 - Online Biz Acquisition Opps

Happy Friday peeps…

Today we’ve got 3 listings to take a look at.

Performance Car Parts eCom – SDE $138K – Asking $415K – 3x

Listing Type (?): Solid!

This 14-year-old performance car parts brand has carved out a strong niche, selling customized parts under its own brand. The products are small and lightweight, making shipping easy and cost-effective. With 25%+ margins, it meets the profitability threshold for a solid eCommerce acquisition.

At a 3x multiple, the pricing is reasonable. However, a buyer should factor in the cost of bringing in a 3PL to handle fulfillment, as the current owner still manages packing and shipping.

Marketing efforts show strong ROAS across paid and influencer campaigns, but revenue is only $420K per year—why hasn’t scaling been pushed further? A buyer with experience in expanding ad campaigns and optimizing logistics could unlock meaningful growth.

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Niche Guitar Parts eCom – SDE $246K – Asking $885K – 3.6x

Listing Type (?): Solid!

This seven-year-old eCommerce business sells specialized parts and accessories for electric bass guitars. With a 30% margin, it meets the profitability standard for a strong eCommerce operation, and its evergreen hobby niche provides long-term stability.

The 3.6x multiple is on the higher side, especially considering the owner is still handling fulfillment. A buyer should factor in the cost of transitioning to a 3PL when evaluating the deal.

The brand has an established reputation and a wide product catalog, but at $795K in revenue per year, there’s room to push growth further. Expanding distribution beyond its current sales channels or increasing product offerings through new vendors could drive meaningful upside.

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High-AOV Building Materials eCom – SDE $255K – Asking $820K – 3.2x

Listing Type (?): Interesting Find

This 12-year-old drop ship eCommerce business sells decorative building materials with an impressive $3,521 average order value and a solid 26.5% gross profit margin—high for a drop ship model. The products are white-labeled, which could provide some defensibility if supplier agreements are exclusive.

The listing boasts about its free traffic from Google, but platform dependency is a risk. Without margins to support a strong paid acquisition strategy, any algorithm changes could hurt the business.

A lot more value could be unlocked by warehousing materials instead of drop shipping, which would allow for better pricing, improved customer experience, and potentially stronger supplier relationships.

This could be a great business if competition is limited and supplier onboarding is difficult, creating a natural moat. But unless you can realistically improve margins, this is likely a pass.

[View Listing]