2025.02.22 - Online Biz Acquisition Opps

Happy Saturday peeps! We’ve got 3 online businesses for sale today. The fundamentals of the hair replacement ecom brand seem great!

• Hair Replacement E-Commerce Brand – $382K SDE – As …

• Premium Investment Research Platform – $283K SDE – …

• Surfing Accessories E-Commerce Business – $317K SD …

Let’s go!

Hair Replacement E-Commerce Brand – $382K SDE – Asking $1.35M – 3.5x

Listing Type (?): Solid!

This 13 year old brand sells men’s and women’s hair replacement products with a 90% repeat customer rate and a $1,400+ LTV. Healthy 40%+ margins and lightweight, easy-to-ship products make it well-suited for e-commerce.

Growth has been driven by paid Google Ads and organic traffic, but given the advertising efforts and strong customer retention, why hasn’t this scaled further? Inventory is not addressed in the listing, though 4,000+ units are reportedly kept in stock.

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Premium Investment Research Platform – $283K SDE – Asking $680K – 2.4x

Listing Type (?): Interesting Find

This Canada-based investment research platform offers premium stock and ETF analysis with 1,200+ paying members and a 19,000-subscriber email list. With no paid advertising, it has grown purely through organic channels, amassing 60,000+ social media followers.

The business has high-margin, recurring revenue—yet it’s listed at only a 2.4x multiple. The traffic data reveals a staggering 90%+ decline in users over the past year, suggesting past viral success that wasn’t sustained. The investment research space is large and competitive, though the Canadian market may be less saturated.

The margins exist for paid acquisition to drive growth, making this an opportunity for a buyer skilled in digital marketing. A strong fit for an experienced online business operator who can systematize customer acquisition.

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Surfing Accessories E-Commerce Business – $317K SDE – Asking $1M + Inventory

Listing Type: What Are They Smoking

This is so ridiculously priced I had to include it. Sometimes I look at these and try to come up with a deal structure that would make sense for a buyer.

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This 19-year-old e-commerce business generates $3.4M in revenue but operates on thin sub-10% margins. It carries $1.5M in inventory, tying up cash, and operates out of a 4,000 sq. ft. warehouse—a headache most buyers don’t want.

80% of sales come from Amazon, making it highly dependent on a single platform. The owner has an 80,000-email list but hasn’t sent an email in four years. If you have $1M to invest, there are FAR better businesses to buy with better margins, less operational drag, and lower risk.

Question: Why aren’t they using Amazon FBA Warehousing?

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Deal Structure… you already have ecommerce warehouse space or experience with FBA and can get the product moved there. It gets valued like a poorly optimized FBA brand at 2x ($634k). Seller gets 500k at close, with the balance as an earnout over 3 years. Inventory is transacted on consignment.

[View Listing]