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- 2025.03.17 - Online Biz Acquisition Opps
2025.03.17 - Online Biz Acquisition Opps
Corey Philip
March 17, 2025
Corey’s Quick Take: this is a micro SaaS that is well established with stable and sticky revenue. To really make this an equitable acquisition, you’d either need a strong growth thesis, or add it to a micro SaaS holdco.
Google Sheets SaaS – $42.9K ARR – Asking $164K – 3.8x ARR Multiple
Listing Type (?): Small Growth Opp
A profitable SaaS business offering a Google Sheets add-on with over 100K installs in the Google Workspace Marketplace. The business has been running for five years, maintaining a strong 84% net profit margin and a low churn rate of 10%. Revenue is purely organic, driven by SEO and a YouTube channel—no paid ads.
Operations are lean: A freelance developer manages product updates, and a freelance video creator handles content marketing. The seller only works ~3 hours per week on customer support and product management.
✅ What I Like
High margins and recurring revenue – 84% net profit, 66% from subscriptions.
Strong organic growth – No paid ads; SEO and YouTube drive sales.
Minimal owner involvement – Only 3 hours per week needed for operations.
Growth potential – Recent signs of revenue acceleration in 2025.
⚠️ Risks / Challenges / Questions
Platform dependency – Business relies on Google Workspace’s ecosystem.
Competitive landscape – How defensible is this add-on? Are alternatives emerging?
Scaling beyond organic? – No paid marketing yet; would ads convert profitably?
Technical risk – Need to ensure long-term developer support.
📈 Ways to Grow
API and AI features – Expanding functionality could boost enterprise adoption.
Partnerships – Form alliances with API providers and complementary tools.
SEO and content expansion – Leverage blog and YouTube further for traffic growth.
Pricing optimization – Test different pricing models for higher LTV.
Paid traffic – If SEO is strong, ads could scale without heavy reliance on Google rankings.
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