2025.04.08 - Online Biz Acquisition Opps

Author

Corey Philip
April 08, 2025

Corey’s Quick Take: With solid numbers and SBA eligibility, this is one really looked good at a glance but as I got further into the shine quick dwindled… a recent profit spike, warehouse needs, and mentions of providing tuning/install services. It seems like there is something here for the right buyer but not something for ‘any’ acquirer hence my label of ‘Interesting find’.

Performance Auto Mods eCom – $516K Profit – Asking $1.75M – 3.4x
Listing Type (?): Interesting Find

An eCommerce brand selling high-ticket performance auto parts, mostly for Cadillac V-series, with a 75% repeat order rate and $998 AOV. Margins sit at 34%, and 2024 profit jumped 88% over the prior year. SBA pre-qualified, with minimal working capital and a small warehouse footprint.

✅ What I Like

  • Strong brand loyalty with 75% repeat customer rate

  • Well established in niche

  • High AOV and profitable SKU mix (200+ products)

  • Owner support & full-time ops team included

⚠️ Risks / Challenges / Questions

  • Requires warehouse space—not a pure-play digital biz

  • Profit spike in 2024—need clarity on sustainability

  • Mentions of tuning & install services under their brand could complicate ops

  • Auto mod niche has regulatory/fitment risks

📈 Ways to Grow

  • Launch new product lines (e.g., carbon fiber)

  • Expand to additional vehicle platforms beyond Cadillac

  • Strengthen DTC brand with more content & community

  • Increase pricing or bundles for higher margin lift

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