2025.04.10 - Online Biz Acquisition Opps

Author

Corey Philip
April 10, 2025

Coreyā€™s Quick Take: An ecommerce business selling simple, evergreen, patented products in the growing in the growing pet market with only 25skus. I like this one a lot. Valuation is a little steep but I donā€™t think it is in the realm of unreasonable.

Pet Door eCom Brand ā€“ $790K Profit ā€“ Asking $3.87M ā€“ 4.9x
Listing Type (?): Solid

A patent-heavy eCommerce brand selling DTC, on Amazon, and via Chewy. With 9 patents, 85 Amazon Choice badges, and a flagship SKU boasting 6,000+ 5-star reviews, this brand dominates its category. Revenue grew 72% YoY, with minimal returns and an AOV of $37 across 25 SKUs.

āœ… What I Like

  • Moaty: 9 patents + multiple trademarks protect 100% proprietary designs

  • Organic traction: multiple viral moments, low return rate, high satisfaction

  • Minimal owner involvement (2ā€“3 hrs/day)

  • #2 in category on Amazon with excellent reviews

āš ļø Risks / Challenges / Questions

  • Small SKU count (7 products) could limit growth ceiling

  • High Amazon relianceā€”DTC + Chewy diversification helps, but still platform-heavy

  • Not much done with email, influencer, or socialā€”some growth channels are underused

šŸ“ˆ Ways to Grow

  • Lean into influencer and UGC marketing (already proven to go viral)

  • Expand product line beyond pet doors (same niche or adjacent)

  • Improve social media + email automation for DTC lift

  • Consider retail distribution or licensing the IP

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