233k SDE - 10 Year Natural Supplements Brand - Asking 750k - 3.2x

10 Year Natural Supplements Brand – 233k SDE - Asking 750k - 3.2x

Listing Type (?): Interesting FInd

📸 Snapshot:

• 10-year-old supplements brand selling DTC, to retailers, and wholesalers.

• 48% repeat order rate and strong brand recognition.

• No paid advertising currently running.

• $140K in inventory included in sale — inventory management setup not clearly disclosed.

• Owner spends ~1 hour/month on operations (team-managed).

✅ The Good:

• Aged and Stable: A decade of operations in the supplement space builds credibility and repeat customers.

• Multi-Channel Sales: Revenue spread across DTC (36%), Retailers (38%), and Wholesale (26%), giving diverse growth angles.

• No Advertising Yet: Digital marketing is untouched, creating immediate upside opportunities for a new owner.

⚠️ Watch Out:

• Inventory Overhang Risk: $140K of inventory seems heavy for the business size — important to assess if it’s slow-moving or obsolete stock.

• Low Margin Without Ads: The business is profitable but not exceptionally high-margin considering no marketing expenses yet — not typical for high-flying supplement brands.

• Small Scale Despite Channels: Despite a full decade, the business remains modest relative to the potential of DTC, retail, and wholesale combined.

💡 Bottom Line:
There’s a real brand foundation here with loyal customers and multiple sales channels — but the heavy inventory load and underwhelming scale after 10 years raise concerns. Solid, but not a standout buy in the supplements space.

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