30-Year Arts & Crafts Brand – $121K Profit – $425K Asking – 3.5x Multiple

Listing Type (?): Solid!

📸 Snapshot:

Long-running ecommerce brand selling hard-to-find fiber and doll-making supplies. Products aren’t available in retail stores, and the business still does well without any ad spend. Sales come from WooCommerce (65%), Amazon (20%), and Etsy (10%).

✅ The Good:

• No Ads, Strong Sales: 30 years in business with zero paid marketing is a signal of deep product-market fit.

• Multi-Channel Presence: Diversified across website, Amazon, and Etsy—reducing platform risk.

• Evergreen Market: The craft space continues to grow globally, with recurring customer demand.

• Non-Commodity Products: Unique, natural materials with exclusive SKUs—not something easily replicated.

• Solid Margins: Physical products with a 32% margin and 5-star ratings across platforms.

⚠️ Watch Out:

• Fulfillment and staffing details are missing.

• How long has it been under current ownership? 30 year old founder owned business would be a win in my book.

💡 Bottom Line:
This seems like a solid, ‘legacy’ ecommerce business. Great niche, great products, and plenty of low-hanging growth opportunities for a buyer familiar with current marketing.

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