Amazon FBA Gaming Brands – $741K Profit – $2.16M Asking – 2.9x Multiple

Listing Type (?): Interesting Find

📸 Snapshot:

This Amazon FBA business sells 7 SKUs across 3 brands in the card game and tabletop niche. The business is only 3.5 years old but has quickly scaled to $1.44M in annual profit on $4.38M revenue. Unlike most FBA businesses, these products are more brand-driven (not easy AmazonBasics knockoffs), with strong reviews and customer satisfaction (4.5 stars avg). Nearly all revenue is U.S. Amazon. The business runs lean at 15–20 hours/week, with most inventory held in FBA warehouses.

✅ The Good:

• Category Advantage: Games are defensible compared to commodity FBA — harder for Amazon to replicate.

• Strong Margins: 51% net margin despite heavy reliance on Amazon.

• Low Ad Spend: TACoS (total ad cost of sales) is only 0.04%, which is exceptionally low for FBA.

• Lean Ops: 20 hours/week owner time with most work in inventory coordination and account management.

• Highly Rated: Hundreds of reviews and 4.5-star average indicate strong product-market fit.

⚠️ Watch Out:

• Multiple Brands: This is really a portfolio of 3 brands—built by someone who knows how to spin these up. Why sell now?

• Seller Skill Gap: These types of founders are often better at product launches than most buyers—hard to outperform post-acquisition.

• Growth Concentration: 90%+ revenue from U.S. Amazon — platform risk still very real.

• Unknown Marketing Channels: With this margin, there’s room to scale off-Amazon, but no evidence they’ve tested other paid media.

💡 Bottom Line:
This is one of the better FBA businesses I’ve seen—high margin, product defensibility, and strong Amazon metrics. But anytime you're buying a seller who’s clearly good at spinning up brands, you have to ask whether you’ll be able to grow it better than they have. Still, for an operator who wants an FBA foothold with actual brand strength, it’s worth a serious look.

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