Candidate Testing SaaS – $256K Profit – $1.1M Asking – 4.3x

Listing Type (?): Solid!

Listing Type: Solid!

📸 Snapshot:
This 7-year-old B2B assessment platform helps employers evaluate candidates with 500+ role-based tests across coding, aptitude, typing, finance, and psychometrics. It generated $299K in TTM revenue and $256K in profit, all without paid ads, outbound sales, or demos. The platform brings in 250+ free trial sign-ups per month, has customers in 50+ countries, and runs lean with minimal overhead. It’s stable, profitable, and still has clear levers for growth.

✅ The Good:

• Organic Growth Engine: Entirely SEO-driven—zero spend on paid ads or outbound marketing.

• Free Trial Funnel: Over 250 trials/month reflects a product that delivers real value up front.

• Established Track Record: In business for 7+ years with steady performance and long-term viability.

• High Margins: Nearly 85% net margins on a low-cost operation with just a small team.

• Untapped Lists: 25,000+ email subscribers and 1,000+ past customers with no re-engagement strategy.

• Easy Growth Levers: Paid marketing, outbound sales, onboarding improvements, and localization are all untouched.

⚠️ Watch Out:

• Valuation Is a Bit Steep: At 4.3x profit, the price is slightly high—but not unreasonable given the fundamentals.

• Missing Basic Infrastructure: No demos, no sales team, no funnel optimization—leaving some lift for the next owner.

• Small Team: Scaling may require investing in customer success or sales functions.

💡 Bottom Line:
This is a high-margin, low-maintenance B2B assessment platform with a strong foundation and clear upside. It’s been operating for years with steady demand and minimal effort toward growth. With trial signups already flowing and major growth levers still untouched, this is a compelling acquisition for a buyer who can execute on sales, marketing, or funnel optimization—even at a slightly elevated multiple.

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