Digital Home Design Business – $403K Profit – $595K Asking – 1.5x Multiple

Listing Type (?): Interesting Find

📸 Snapshot:

A digital product business selling customizable barndominium and farmhouse floor plans via its website and Etsy store. Revenue comes from a mix of direct sales and monetized content, with a 69% net margin and no physical fulfillment. The business is 3 years old, fully remote, and has just one employee besides the owner.

✅ The Good:

• High Margin, Low Overhead: 69% net profit and fully digital product—hard to beat for scalability.

• Diversified Revenue: Sales through both a proprietary site and Etsy, plus content monetization.

• Established & Remote: 3 years old, consistent earnings, and can be run from anywhere.

• Optional Inventory?: $100K in “inventory” may reflect sunk costs in digital assets (floor plan designs), not physical goods.

⚠️ Watch Out:

• Inventory Line is Misleading: What exactly is included in that $100K? Likely intangible, but unclear.

• Customization Potential?: No mention of upselling design services—could be a missed opportunity.

• Valuation Feels Low: Priced at <1.5x earnings, which is lower than typical even for weaker businesses. Worth asking why.

💡 Bottom Line:
This one looks unusually strong for the price. It’s rare to see a digital product business with this kind of margin and age trading this low. If you have ideas for custom design services or content expansion, this could be a quiet home run.

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