Digital Template Library for Health Coaches – $130K Profit – $480K Asking – 3.7x

Listing Type (?): Solid!

📸 Snapshot:
This B2B digital product business offers a growing library of white-label educational and marketing templates built specifically for functional health professionals. With 1,000–5,000 customers and four years of steady organic growth, it has never spent a dollar on paid ads. The product is fully digital, margins are ~75%, and the platform is built on Squarespace, Stripe, and Canva. Traffic and sales come entirely from SEO, referrals, and social sharing.

✅ The Good:

• First-Mover Advantage: No direct competition in this niche, with strong product-market fit.

• Built Organically: All revenue to date has come from non-paid channels—SEO, referrals, and social.

• Extremely High Margins: Digital product + low overhead = strong profit profile.

• Easy to Scale: A great opportunity for paid advertisers—room to run paid traffic profitably at these margins.

• Simple Stack: Easy to manage or bolt onto an agency or existing eCom backend.

⚠️ Watch Out:

• Valuation Hinges on Loyalty: The 3.7x profit multiple is only justified if the business has repeat customers and branded search volume. If sales are mostly one-off SEO-driven purchases, the pricing is ambitious.

• Narrow Category Focus: Current content is tailored to a specific niche—scaling will require expansion into adjacent verticals.

• Content Usage Depth: Buyers should review the size and utility of the library, and how often customers return for more.

💡 Bottom Line:
This is a lean, high-margin digital product business with room to grow. If the brand drives real loyalty and repeat use, the valuation is fair. If not, it’s a well-built SEO play with upside—particularly for performance marketers. With no ad spend to date and fat margins, this is the kind of asset media buyers dream about.

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