Exotic Snack Brand – $391K Profit – $1.55M Asking – 4.0x

Listing Type (?): Solid!

📸 Snapshot:
This 17-year-old eCommerce business sells exotic meats and gourmet snacks—think kangaroo, alligator, and ostrich—mainly through Amazon FBA. With $2.5M in revenue and $391K in profit, the operation is lean: a small warehouse, one full-time fulfillment employee, and a semi-absentee owner spending ~5–10 hours per week. It has a 66% gross margin, 57% private label revenue, and 17% repeat order rate. The brand is SBA-prequalified and boasts a 47% CAGR with zero active SEO, email, or social media efforts.

✅ The Good:

• Strong Track Record: 17 years old with consistent growth and zero reliance on trend fads.

• Operational Simplicity: Mostly FBA-driven with minimal headcount and stable inventory turnover.

• High Margins & Clean Books: 66% gross margins and clean enough financials to qualify for SBA financing.

• Undermarketed: No email, no SEO, no influencers—yet it’s still growing.

• Rare Amazon Category Positioning: Holds a spot in Amazon’s gated Grocery category, making it hard for competitors to enter.

• Product Uniqueness: 400+ SKUs across platforms, including hard-to-find exotic meats and gift sets.

⚠️ Watch Out:

• Platform Dependency: 80–90%+ of revenue likely from Amazon—any account or policy change could pose risk. On a positive note, I don’t see Amazon trying to get into this space directly.

• Repeat Rate is Low(ish): 17% repeat customer rate is decent for eCommerce, but not strong enough to build LTV without more customer engagement.

• Untapped DTC: Shopify presence exists but isn’t actively scaled—raising the question of whether brand equity exists outside of Amazon.

• Verify Brand Power: 57% private label is great—but how much of that is being driven by branded search versus generic Amazon discovery?

• Modest TAM?: Niche nature of exotic snacks is great for differentiation—but is there a ceiling?

💡 Bottom Line:
This is a lean, profitable, long-standing snack brand with great operational bones and upside left on the table. If branded search, private label defensibility, and Amazon account stability check out, the 4.0x asking price looks fair—especially with SBA lending on the table. A great fit for someone looking to bolt on Amazon know-how or build out the underleveraged DTC side.

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