Gummy Supplement Brand – $408K Profit – $1.65M Asking – 4.0x

Listing Type (?): Solid!

📸 Snapshot:
This 4-year-old DTC brand sells mushroom-based functional gummies for mood, focus, and energy. Products are proprietary formulas produced in a GMP-certified facility—not white-label. The business boasts a 45% repeat customer rate, $30K in monthly recurring revenue, and a $62 average order value. Acquisition channels include Meta, TikTok, Google Ads, and a 80,000+ email list that generates $20–25K/month. Fulfillment is handled via 3PL, and the owner spends ~3 hours per day on operations.

✅ The Good:

• Recurring Revenue: 45% of customers return—strong loyalty in the CPG space.

• Multi-Channel Acquisition: Meta, TikTok, Google, and email—all working, with no over-reliance on a single source.

• Proprietary Products: Custom formulas made in GMP-certified facilities with full IP ownership.

• Email Engine: 80,000+ subs producing $20–25K/month via campaigns.

• Operational Efficiency: Minimal owner involvement thanks to outsourced fulfillment and lean structure.

⚠️ Watch Out:

• Valuation Feels High: At 4.0x SDE, it’s priced above what most buyers expect for this category. 3.0x is more common; 3.5x would be fair in an optimistic scenario.

• Trend Risk: Functional mushroom supplements are hot—but buyers should confirm this isn’t a short-term fad.

• Growth Playbook Already Used: Paid ads and email are mature—future growth likely requires cracking retail, influencer marketing, or expanding the product line.

💡 Bottom Line:
This is a well-built, sticky brand with real IP, loyal customers, and efficient operations. But the 4.0x multiple prices in a lot of future upside already. It’s a solid platform—but one that only makes sense if you believe the mushroom trend is just getting started.

[View Listing]