Health DTC Brand – $77K Profit – $55K Asking – <1x Multiple

Listing Type (?): Small Growth Opp

📸 Snapshot:

This is a young but promising health product brand with over 20,000 units sold. It runs on Shopify, uses a 3PL for fulfillment, and includes a built-out ad account, product, and brand—all under $55K. Gross margins are strong (70%+), but net margin is thin, likely due to heavy ad spend. The real value here is time saved—this would be hard to replicate for less.

✅ The Good:

• Low Price: Selling for less than 1x profit with everything in place—product, store, fulfillment, creatives.

• 3PL Setup: Fulfillment is handled already, reducing operational friction.

• High Gross Margins: 70%+ margin gives room to optimize paid acquisition.

• Plug-and-Play Ad Account: Includes agency-level ad account for lower CPM/CPC.

• Proof of Demand: 20K+ units sold and over $400K in TTM revenue.

⚠️ Watch Out:

• Net margin is slim—business likely reliant on ad scaling without much efficiency.

• UK-based operations—would need to move fulfillment to the U.S. for most buyers.

• Just launched in Dec 2023—track record is short.

💡 Bottom Line:
For under $55K, you’re getting a validated product, working funnel, 3PL setup, brand, and ad infrastructure. You couldn’t spin all that up for less—not when you factor in product research, supplier sourcing, brand design, ecomm setup, and creative testing. And even if you could, there’s a good chance the project fizzles before launch. This one’s already running. It’s a clean launchpad for the right operator.

[View Listing]