Hormonal Hair Device Brand – $1M Profit – $3.2M Asking – 3.2x

Listing Type (?): Interesting Find

📸 Snapshot:
This 3-year-old DTC beauty brand sells a patented facial epilator targeting hormonal hair growth in women over 45. It has scaled to $11M in gross revenue and $1M in profit with paid media as the primary growth engine. A full team, global fulfillment, SOPs, and a skincare subscription upsell funnel are in place. The brand’s main product is protected by a design patent, with additional products including a full-body device, detachable-head kits, and proprietary post-care skincare. Sales span the U.S., Canada, EU, UK, Australia, and New Zealand.

✅ The Good:

• Strong Start: ~$11M in revenue and $1M profit in just 3 years is no small feat.

• Well-Run Backend: SOPs, trained team, and global fulfillment already built out.

• Paid Media Machine: Active spend across Meta, Google, and AppLovin with performance-driven media buyers in place.

• Subscription Expansion: Skincare line is building recurring revenue and improving LTV.

• Clean Target Demographic: Focused on a high-intent, underserved buyer segment (women 45+).

⚠️ Watch Out:

• Hero SKU Risk: The business is heavily driven by a single flagship device.

• Design Patent ≠ Strong Moat: The patent is design-based, not utility—meaning competitors can likely create similar devices with minor cosmetic tweaks.

• Crowded Market: Beauty and personal care is intensely competitive. Margins and positioning can erode quickly.

• Young Company: Just 3 years old—strong early performance, but not yet tested over time or market cycles.

💡 Bottom Line:
This is a sharp, well-positioned DTC brand with early traction and an experienced marketing engine—but the long-term moat is debatable. If you’re confident in scaling with media and expanding SKUs around the same customer base, it could be a high-upside acquisition. Just go in knowing the flagship product isn’t bulletproof.

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