Jewelry Brand w/ Membership Model – $255K Profit – $1M Asking – 3.9x Multiple

Listing Type (?): Solid!

📸 Snapshot:

While most jewelry brands chase trends, this one built a community. Now in its 9th year, the business leans on a 3,400+ member VIP subscription program that drives over 70% of revenue. Whether members are paying for physical products, community access, or a mix of both isn’t entirely clear—but the model has real stickiness, with a 65% customer return rate and a strong lifestyle-driven identity.

✅ The Good:

• Recurring Revenue Engine: 70%+ recurring revenue from memberships provides predictability rarely seen in this category.

• Established Audience: 250K+ email subs, 170K+ social followers, and a Shopify site optimized for conversions.

• Operationally Light: Runs on 8–10 hours/week with a team in place—turnkey for an incoming owner.

• Long-Term Brand Building: A 9-year track record with high retention suggests more than just flash-in-the-pan demand.

⚠️ Watch Out:

• Subscription Model Unclear: Do members get jewelry each month or just access? A buyer needs clarity on deliverables and margin impact.

• Jewelry Market Risks: Still susceptible to fashion cycles, economic shifts, and marketing performance.

• Premium Valuation: Nearly 4x profit isn’t crazy for recurring revenue—but it leaves less margin for error.

💡 Bottom Line:
I’d call this one solid. The recurring revenue is impressive, and the brand appears to have real staying power. If fulfillment process is streamlined and the membership model is as sticky as it looks, this could be a great acquisition in a tough category.

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