Legal Directory – $36K SDE – $133K Asking – 3.7x

Listing Type (?): Small Growth Opp

📸 Snapshot:
This 10-year-old legal directory earns $3,000/month in profit with 96% margins and minimal reported owner input. It has 22,000+ members and over 160 paying subscribers, most on annual plans. Customers are primarily agencies listing legal clients. With no paid ads, no staff, and lifetime hosting, it’s a lean recurring revenue stream—assuming the passive claims hold up in diligence.

✅ The Good:

• Ultra Lean: No ad spend, no staff, and hosting is prepaid.

• Recurring Revenue: 160+ annual subscribers with low churn.

• High Margins: 96% profit on $3K/month.

• Long-Standing Asset: 10-year domain with strong backlink profile.

• Agency Flywheel: Many subscribers are agency-managed—implying word-of-mouth growth.

⚠️ Watch Out:

• Passive... Maybe: Seller claims 1 hour/week, but customer acquisition process is unclear.

• Diligence Needed: Verify true passivity via site analytics and Archive.org history.

• Thin Moat: Directories can be replicated without deeper value or exclusivity.

💡 Growth Opportunities:

• Sell Leads, Not Listings: Build forms or CTAs to capture consumer legal inquiries—selling those leads would massively outpace subscription revenue.

• Paid Ads: Test targeted Google Ads or content marketing to drive lawyer signups or lead volume.

• Agency Partnerships: Formalize affiliate/referral programs with agencies already using the platform.

• SEO Expansion: Build content around legal terms to grow organic traffic and rankings.

• Tiered Upsells: Offer premium visibility, lead access, or featured listings as paid upgrades.

💡 Bottom Line:
If customer acquisition is as passive as claimed, this is a lean, cash-flowing asset with real upside. Especially in a high-value niche like legal, shifting from directory to lead gen could unlock far more revenue than subscriptions alone.

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