Mobile Puzzle Game – $1.28M Profit – $4.5M Asking – 3.5x Multiple

Listing Type (?): Solid!

📸 Snapshot:

A well-established, Unity-based mobile puzzle game with over 150K monthly active users and $2.2M in trailing revenue. Monetized through a freemium model (65% ad revenue, 35% in-app purchases), the game is live on both iOS and Android and earns six figures annually in what’s essentially maintenance mode. It’s featured in both app stores and holds a 4.3-star rating.

✅ The Good:

• High Margins: $1.28M profit on $2.2M revenue.

• Proven Demand: 150K+ MAUs with long-standing store placement and high reviews.

• Low Touch: Currently operating in “low maintenance” mode—seller notes it's passive.

• Cross-Platform Unity Codebase: iOS + Android compatibility from a single build.

• Diversified Revenue: Balanced monetization from ads and IAPs.

⚠️ Watch Out:

• User acquisition (UA) has been paused—buyer would likely need to reinvest to grow.

• Team size is listed as 21–100, unclear how lean the real ops are for a buyer.

• Game mechanics are established—growth may require real product and monetization iteration.

• Asking price includes scale potential—but value is largely based on continued UA and retention lift.

💡 Bottom Line:
This is a legit app business—not a weekend project. You’re buying a profitable, proven game with real traction and a full tech stack. If you know how to run UA, iterate features, or just want a cash-flowing asset with passive potential, this is worth a serious look.

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