Natural Pet Supplement Brand – $160K Profit – $650K Asking – 4.1x

Listing Type (?): Interesting Find

📸 Snapshot:
This 6-year-old DTC brand sells natural pet supplements through its own eCommerce platform. With $320K in annual revenue and $160K in profit, it’s a lean operation with high 50% margins and a small team of three. The product line is focused, supplier relationships are established, and the seller cites a loyal customer base and strong branding. No mention of paid media, channel mix, or recurring revenue—just a general note that the online presence is “strong” and the seller is retiring.

✅ The Good:

• High Margins: 50% net margin is excellent for DTC and suggests lean operations.

• Growing Category: Natural pet supplements remain a strong niche with rising pet health spending.

• Simple Model: Minimal overhead, minimal staff—potential add-on for an existing pet brand or operator.

• Seller Financing Available: $150K offered on terms for qualified buyers.

⚠️ Watch Out:

• Pricey for the Size: At 4.1x profit and $320K revenue, it’s a rich multiple for such a small business—especially without subscription revenue or major growth levers noted.

• No Growth Breakdown: No clarity on marketing channels, CAC, or whether sales are growing organically or flatlining.

• Modest Scale After 6 Years: After operating since 2018, the business is still at $320K revenue, which raises questions about TAM, competitive pressure, or past reinvestment levels.

• Brand Strength Assumed, Not Proven: Listing mentions “strong online presence” but no proof (e.g. branded search traffic, reorder rates, customer LTV).

💡 Bottom Line:
A tidy lifestyle eCom business in a healthy niche—but priced like something more strategic. If the brand has a real following, strong reorder rates, and untapped marketing channels, there’s room to negotiate and scale. But you’ll want to validate what’s driving sales before betting on future upside.

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