Niche Bookkeeping & Fractional CFO Firm – $200K Profit – $800K Asking – 4x Multiple

Listing Type (?): Solid!

📸 Snapshot:

Fully remote bookkeeping and fractional CFO firm focused on e-commerce, digital creators, and online service businesses. Built with SOPs, contractors, and a sticky recurring client base, most clients come in through referrals and SEO. Owner works 10–15 hours/week. Services range from basic bookkeeping to higher-end advisory and forecasting. All staff operate remotely from U.S., Philippines, and LATAM.

✅ The Good:

• Sticky Niche: E-comm and creator clients value firms that understand their world—pulling clients away from generalist CPA firms.

• Recurring Revenue: Monthly retainers with long-term clients.

• Built to Run: SOPs and contractors in place; minimal owner time.

• Inbound Growth: Clients acquired via referrals and SEO—no outbound sales engine required.

• Remote Team: Cost-efficient labor model across multiple geographies.

⚠️ Watch Out:

• Scaling = Staffing: More growth means more staff; labor is directly tied to client count.

• Churn Risk: As firms scale, churn often increases—client turnover can be tough to manage at size.

• AI Risk: AI could touch this space over time, but today, accuracy issues make full automation unlikely.

• Valuation Stretch: Priced at 4x profit — fair for a stable firm, but worth pressure testing the growth levers.

💡 Bottom Line:
This is a solid firm in a sticky niche that’s pulling business away from generalist accounting shops. The client base values expertise more than price, but growth will always be tied to hiring and training. If you know how to manage client services at scale, it’s a strong platform.

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