Online Guitar Courses – $678K Profit – $2.37M Asking – 3.5x

Listing Type (?): Solid!

📸 Snapshot:
Founded in 2019, this digital education business sells guitar training programs via a classic low-ticket-to-core-offer funnel. The brand is supported by a 9-person contractor team that handles everything from content creation to customer service. With TTM revenue of $2.57M and $678K in profit, the business runs smoothly with just 5–15 hours of owner involvement per week. The customer base includes 171,000+ buyers and a 870K-strong email list, and all growth has come through paid Meta and Google ads.

✅ The Good:

• Turnkey Team: Content creators, marketers, and support staff already in place—owner does not need to play guitar or be a visible expert.

• Scalable Funnel: Low-ticket tripwire offers feed into higher-tier products with high LTV.

• Massive List: 870,000+ email subs and 171,000 past customers provide serious leverage for future launches.

• Strong Margins: Digital product, lean ops, and team-driven delivery produce $678K profit.

• Paid Media Engine: Proven ad campaigns already running across Facebook and Google.

⚠️ Watch Out:

• Cash-Only Deal: Likely not SBA eligible, so buyer must bring full capital up front.

• Paid Traffic Dependency: Scale is powered by performance marketing, which can fluctuate with platform changes and CPM spikes.

• Verify Brand Strength: If customers are buying from the brand—not a personality—the upside is real. But buyers should confirm branded search traffic and customer loyalty metrics.

• Funnel Fatigue Risk: Long-standing offers can decline in performance without fresh creative or audience segmentation.

💡 Bottom Line:
This is a well-structured, profit-generating info product brand with real infrastructure behind it—not just a creator selling courses. If the brand identity is independent of the founder and the team sticks post-sale, the 3.5x multiple is more than fair. A strong fit for media buyers, education portfolio operators, or anyone looking to plug into a proven digital training engine.

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