Pickleball Ecom Brand - $2m SDE

Listing Type (?): Solid

I'd get into pickleball for $2 million dollars a year.

Rev: $4.4m
SDE: $2.0m

The good…

• Real profits. ~$4.4M revenue and ~$2.0M profit puts margins around 30%, which is strong for a physical product brand.

• 39% repeat customers. That’s unusually high for sports equipment and suggests brand loyalty, not one-off purchases.

• Customer economics are solid. $241 LTV and a 9:1 LTV:CAC ratio means ads aren’t being forced with discounts.

• Email actually works. 100k+ subscribers driving ~$3.1M per year is a real owned channel, not a dead list.

• Smart positioning. They avoid pro / tournament players and own the recreational, social pickleball niche where brand matters more than specs.

• Demand > supply. Inventory constraints are limiting growth, which is a better problem than demand softness.

• Clear upside levers. No real Amazon presence, no TikTok Shop, limited product extensions.

The cynical side…

• Feels founder-driven. “Authentic voice” and “creative edge” usually means the brand lives in someone’s head.

• Supply chain risk. The listing says 'fixing the supply chain is an opportunity’… but what needs to be fixed? Why can’t the seller fix it?

• Pickleball hype risk. Growing fast now, but unclear how durable demand is long-term.

• Product concentration unknown. If one paddle drives most revenue, that’s fragile. The listing doesn’t say.

• Valuation risk. No multiple listed usually means the seller wants a premium. For a physical brand in a trend category, anything north of ~3–4x SDE needs real proof.

Bottom line

Good brand, real loyalty, real upside. Price discipline matters.

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