Programming Ed-Tech Platform – $1.17M Profit – $7.64M Asking – 6.5x

Listing Type (?): Solid!

📸 Snapshot:
This 12-year-old programming education platform teaches a high-demand language through a proprietary LMS with 6,000+ assets—video, quizzes, tutorials, and an AI learning assistant. The business boasts 90% recurring revenue, 50% margins, 8,500 active subscribers, and 400,000+ newsletter reach. Operations run lean with minimal owner input. Revenue is driven almost entirely by organic traffic, with no reliance on paid ads to date. Expansion into new languages and certifications is planned to support global growth.

✅ The Good:

• Recurring Revenue Machine: 90% of income comes from subscriptions—highly stable and valuable in ed-tech.

• Built Without Ads: The brand has scaled organically, leaving plenty of margin and headroom for future paid acquisition.

• Custom Tech Platform: Comes with a proprietary LMS—potentially a real moat if it includes code scoring or interactive functionality.

• International Reach: Strong US presence and growing traction in Europe, Canada, and Asia.

• Strong Content Depth: 6,000+ resources plus AI-powered learning assistant give users robust value.

• Lean Operation: Runs with little owner input—ideal for strategic scaling.

⚠️ Watch Out:

• High Valuation: At a 6.5x multiple, it’s priced like a SaaS—buyers will want to validate key assets to justify that.

  • Is the LMS truly proprietary and differentiated (e.g., auto-grading, code feedback)?

  • Does the brand earn direct traffic, or is it ranking for generic keywords?

  • Are certifications issued, and if so, are they recognized or valued by employers?

• Focused Offering: Currently centered around one language—diversifying could reduce concentration risk.

• Untapped Marketing: No paid ads yet—great for margins now, but scaling will require a new marketing playbook.

💡 Bottom Line:
This is a strong, sticky ed-tech platform built on recurring revenue, custom tech, and content depth. While the 6.5x price tag is high, it could be fair in an optimistic scenario—if the LMS tech is genuinely differentiated, the brand earns direct traffic, and the business can credibly expand into certifications and new verticals. Not a cheap buy, but a potentially strategic one.

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