RC Toys eCom Brand – $423K Profit – $1.1M Asking – 2.6x Multiple

Listing Type (?): Solid!

📸 Snapshot:

This ecommerce business sells remote-controlled toys—like gesture-controlled drones and foam RC planes—under two separate DTC brands. Fulfillment is handled through a hybrid dropship + 3PL model. They’ve scaled to $1.5M in revenue using paid ads on both Meta and Google, giving them a diversified media mix. Amazon remains untapped.

✅ The Good:

• Two Paid Channels Working: Meta and Google are both driving sales—platform risk is mitigated.

• Fulfillment Handled: Dropshipping in off-season, 3PL during peak.

• Healthy Margin: $423K profit on $1.5M revenue is strong for physical product ecommerce.

• Low Multiple: 2.6x SDE for a brand doing $1.5M in sales with clean ops and solid returns.

• Proprietary Claims: The listing mentions unique designs, which could be a key differentiator—though this should be verified in diligence.

⚠️ Watch Out:

• Competitive Niche: RC and drone products evolve quickly—staying relevant takes constant iteration.

• Trend Dependency: Sales may rely on creative virality or visual appeal—requires frequent content testing.

• Ad Dependent: Paid acquisition is core to growth. Buyer should understand media buying or bring in expertise.

💡 Bottom Line:
This is a solid physical product business with real scale and structure. At $1.1M, you’re getting tested products, two active ad channels, and a fulfillment setup that works. It’s priced fairly—but you’ll need to keep up with product trends and creative performance to keep it moving.

[View Listing]