Senior Living CRM – $323K Profit – $1.5M Asking – 4.6x

Listing Type (?): Solid by Overpriced

📸 Snapshot: Founded in 2016, this purpose-built CRM serves senior living professionals with a turnkey solution requiring minimal setup. The business operates with 51-100 customers paying ~$400/month, generating $366K in TTM revenue and $323K in profit. Built on Ruby/Rails with minimal annual expenses ($43K), the platform has maintained 5-10% churn rates and 30% annual growth over 9 years of operation. The founders are selling due to family health situations and seeking to focus on personal matters after a decade of building the business.

✅ The Good:

• Specialized Vertical: Purpose-built for senior living professionals creates sticky, defensible positioning in a specific niche.

• Strong Unit Economics: ~$400/month ARPU with low churn (5-10%) and proven customer retention over 9 years.

• High Margins: 88% profit margins with minimal overhead and lean operational structure.

• Consistent Growth: 30% annual growth rate shows steady market penetration and product-market fit.

⚠️ Watch Out:

• Scale vs. Age Mismatch: After 9 years, 51-100 customers seems modest—suggests limited market size or growth constraints.

• Unknown Team Structure: With only $43K in annual expenses, the technical and operational team is likely minimal—critical to understand who can maintain/develop the platform.

• Niche Market Limitations: Senior living vertical may have natural growth ceiling that's already being approached.

• Recent Performance Dip: Last month showed $0 profit vs. healthy TTM margins—needs investigation.

💡 Bottom Line: This is a well-executed vertical SaaS with solid fundamentals—sticky customers, high margins, and consistent growth. However, the 4.6x multiple feels rich for a business that's achieved relatively modest scale after 9 years of operation. The ultra-lean expense structure ($43K annually) raises questions about technical capabilities and whether there's sufficient talent to drive growth initiatives. A buyer needs to understand exactly what human resources come with the acquisition—is there a competent developer who can enhance the platform, or are you inheriting just a codebase that requires hiring technical talent? Great opportunity for someone in the senior living space who can assess the true growth potential, but you're paying a premium for what might need significant investment in team and technology to scale.

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