Subscription CBD Brand – $284K Profit – Asking $625K – 2.2x Multiple

📸 Snapshot:
A direct-to-consumer CBD brand offering gummies and oils, with 500+ active subscribers and a 38% repeat customer rate. The business boasts a solid $964K in TTM revenue, 77% gross margins, and strong organic growth — all without paid ads. While platform restrictions make marketing tricky, the brand’s recurring revenue and profitability make it a compelling opportunity.

✅ What I Like

• 38% of customers reorder, and over 500 are active subscribers

• 2.2x multiple is very reasonable given profit and recurring revenue

• Business has grown to nearly $1M in sales without paid ads

• Brand is clearly differentiated in a competitive space

⚠️ Risks / Challenges / Questions

• NBA advisor likely won’t be involved post-sale — probably a personal connection

• CBD businesses face ongoing platform restrictions on ads and banking

• What drove recent growth — and is it repeatable?

📈 Ways to Grow

• Launch paid ads on whitelisted platforms and expand influencer reach

• Introduce additional product lines or bundles to drive AOV

• Build a loyalty program to improve LTV

• Explore affiliate partnerships or SEO-led content strategy

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