Supplements Brand – $936K Profit – $3.75M Asking – 4.0x

Listing Type (?): Solid!

📸 Snapshot: Established in 2013, this pharmacist-formulated supplements brand operates across Shopify DTC and Amazon with $2.99M in revenue and $936K in cash flow. The business features 29 proprietary SKUs including 5 patented formulations, all manufactured in FDA-inspected U.S. facilities. With an 85% repeat order rate, 4.8-star Amazon rating, and multiple Amazon's Choice badges, this brand has built serious customer loyalty in the competitive supplements space. The owner works 10-15 hours weekly while a 3PL handles fulfillment and a small remote team manages operations. SBA pre-qualification makes financing accessible for qualified buyers.

✅ The Good:

• Exceptional Customer Loyalty: 85% repeat order rate is outstanding for supplements—shows real product efficacy and brand trust.

• Patent Protection: 5 patents plus 1 pending provide competitive moats in a crowded market.

• Proven Amazon Performance: 4.8-star rating and Amazon's Choice badges demonstrate market validation beyond founder influence.

• Scalable Operations: 3PL fulfillment and remote team structure allow growth without margin compression.

• Strong Unit Economics: $80 AOV on Shopify, $44.56 on Amazon with healthy 29% margins.

• Diversified Revenue: Balanced mix of DTC and Amazon sales reduces platform dependency.

• SBA Eligible: Pre-qualification opens financing options for qualified buyers.

⚠️ Watch Out:

• Potential Founder Dependence: Licensing agreement for "likeness, name and brand" suggests some personal branding, though Amazon success indicates this may be limited.

💡 Bottom Line: This is a well-built supplements brand with all the fundamentals you want to see—patents, repeat customers, operational efficiency, and proven market traction. The 85% repeat rate and Amazon performance suggest the products work and customers aren't just buying because of founder personality. At 4.0x, you're paying a fair multiple for a business with real competitive advantages and room to scale. The SBA eligibility is a nice bonus for leveraged buyers. A solid acquisition for someone looking to enter the health/wellness space with a proven product line rather than starting from scratch.

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