Video Editing Digital Product Store – $226K Profit – $725K Asking – 3.2x Multiple

Listing Type (?): Solid!

📸 Snapshot:

A 5-year-old Shopify store selling video editing assets, with over 60,000 customers and a client list that includes brands like Nike, Amazon, and Disney. The business runs lean, with most product creation now outsourced. Traffic is driven primarily through Meta and Google ads, and the brand has built strong followings on both email (100K+) and Instagram (100K+).

✅ The Good:

• Strong Brand Use: Assets used by major companies—Nike, Disney, BMW, etc.

• Large Owned Audiences: 100K+ email subs and Instagram followers.

• Repeatable Product Creation: Freelancers now handle all new digital packs.

• TTM Profit Growth: 45% increase in seller discretionary earnings.

• Ecommerce Stack: Shopify-based with working paid funnel and retargeting.

⚠️ Watch Out:

• Margins Could Be Better: 30% net margin is lean for a digital business—heavy reliance on paid traffic.

• Traffic Concentration: Mostly paid ads; no mention of organic or content channels.

• Founders Still Involved: Replacing them would require coordinating freelancers and handling ad oversight.

• No Moat: No mention of IP, licensing, or defensibility of the digital assets.

💡 Bottom Line:
This is a solid digital product business with traction, brand recognition, and repeatable systems. There’s room to improve margin and diversify acquisition, but the fundamentals are there. A strong option for someone with ecommerce or creative ops experience.

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