Watersports Brand – $150K SDE – $375K Asking – 2.5x

Listing Type (?): Solid!

📸 Snapshot:
This 5-year-old DTC watersports brand generates $400K in revenue and $150K in SDE, with healthy 37.5% margins. Fulfillment is handled by a Midwest-based 3PL, and 95%+ of sales come through a well-optimized website. The brand is built around one proprietary best-seller, backed by long-term supplier relationships and a loyal, 5-star-reviewed customer base. Operations are efficient, with no full-time staff and minimal overhead.

✅ The Good:

• Efficient Ops: 3PL handles fulfillment; no physical footprint.

• Turnkey Marketing: Profitable Google Ads account included.

• Healthy Margins: 37.5% SDE margin on a streamlined setup.

• Trusted Brand: Consistent 5-star reviews and engaged customer base.

• Expansion Potential: Supplier and marina relationships offer wholesale upside.

⚠️ Watch Out:

• Hero SKU Dependence: Revenue concentrated on one top-selling product.

• Product Mystery: Listing doesn’t disclose what’s actually being sold.

• Confusing Terminology: Mentions a “co-packer,” which typically implies a food or consumable product—unusual for a watersports brand and worth clarifying.

💡 Bottom Line:
A clean, profitable DTC brand with efficient operations and strong fundamentals. It’s lifestyle-friendly with real upside, especially if you're ready to expand the product line or activate wholesale channels.

[View Listing]